EQUITY.GURU: Westleaf Cannabis (WL.V)

When Canada legalized recreational cannabis in October 2018, Canada’s LPs may have thought the hard part was over.

Unfortunately, regulation surrounding the advertisement of cannabis makes the prospect of ‘brand-building’ through traditional means a near impossibility.

But Westleaf Cannabis (WL.V), one of the few truly integrated cannabis companies operating above the 49th parallel, has developed a means of carving out a consumer base through an initiative known as Prairie Records.

With a unique and innovative method of reaching their demographic, the company aims to not only help erase the head shop stigma of selling legal weed, but to secure Westleaf as a provider of premium craft cannabis for the discerning Canadian cannabis connoisseur.

Equity.Guru’s Chris Parry spoke with Westleaf CEO, Scott Hurd, to get an inside look at the company, Canada’s cannabis retail sector and the potential the company holds for investors over the next 12 months.